Reconstruction and interior design for Hemofarm commercial building

Even if this is the first time you’re reading a post on our blog, you will easily realize that DAN stands for a young architecture studio. To describe the process of creation behind this project, I will for the first time introduce the members of the DAN studio who participated in the project. Budo, a graphic designer, was responsible for the visual solution of the floors and presentation. Teodora, a costume designer, dealt with the selection and fitting of the materials, and took charge of the atmosphere in the given space. Sofia, an architect, had a task of fitting all the parts in one harmonious ensemble, bearing in mind all the structural limitations. Of course, my role was to set the concept, coordinate the process, make decisions and think through all the suggestions of my team.

This is a dual-task project. First task, the easily visible one, is to make a new, physical, organization of the space and facade. While the second one is more complex, and it means transforming the business philosophy of the company into the actual space.

In order to solve the first task, an architect has to approach the project with utmost responsibility and professionalism. For the solution of the second task, an interdisciplinary team needs to be set up so they can think on multiple levels and perceive the problem from different angles. This is how a visual identity is created and how the base for the creation of the brand is set.

Ground Floor basis

Third Floor basis

Hemofarm has a strong policy of sustainable development. Their slogan, “Svako dobro” (all the best), clearly reflects the positive atmosphere that the company wants to communicate. The current state of the main office building does not reflect that message, and therefore employees cannot identify with it. The space has a lot of unnecessary partitions. As a result, one can easily get lost, and very little light can penetrate the space.

That is why we first dealt with the atmosphere of space and light. The facade was torn down, parapet lowered at the minimum height and painted white to reflect light into the interior. Barriers were knocked down so more light can enter the room. A noticeable characteristic of this design is the use of cork-like material in the interior processing. We used cork as a floor covering, but also to line the walls. Cork is a 100% natural material. It is obtained by stripping the bark of the cork oak and further pressed into various forms. Our solution required a complete new line in the cork production because the hexagon cork board tile in this material, was not yet produced. Wicanders factory met our requirements and presented their technical capabilities in order to meet the given challenge. But that was not where the challenges ended. In addition to the hexagonal shape, each element had to have a specific colour, and the pattern of the printed lines was supposed to indicate movement lines.

Light, cork and graphics are the three very strong elements that dominate this project. With three elements, as three primary colours, we set up the concept and the idea that we further elaborated. Light as a source of life, cork as a nature given material and graphics as a means of painting in space, were our tools in this project.

Of course, each of these elements were processed, meaning the process itself was a long and productive one. Although the deadline for completion of the project was tight, in a good team atmosphere and good spirit, nothing is a problem. Therefore, I take this opportunity to thank Teodora, Sofia and Buda for the great cooperation that will continue.

Design Architecture Network continues to deal with the concept where the essence of your business or living space is transferred into design thus creating a whole new life. Design and Architecture arise in the interaction of a man and the space, and our team is here to design that process, generate ideas and deliver solutions. This is what makes DAN.


Vladimir Savčić